Turkey Red Pre-Sell Sold Out In A Flash

Topps began pre-selling 2013 Turkey Red Baseball on Tuesday (Feb 12), it goes live February 18^th, and within hours it was sold out. Even at $20 for 10 base cards and an autograph did not stop people from buying in on the product. What is scary is that there are 6 pre-sell boxes up for auction and the cheapest one, with 7 bids already, is at $31 and a couple of days left. Complete base sets (no autographs included) are posted at $300 BIN and over.

 

I know that some collectors questioned the idea of charging $20 for 11 cards but Topps seems to have hit the target with another online exclusive release. I think the mixture of a limited release, online exclusive, parallels and decent group of young signers has drawn in the gamblers willing to drop $20 for the chance of pulling a gem. I can’t wait to see what prices hit when the product goes live.

Turkey Red Baseball Is Back!

Topps is reviving the Turkey Red baseball brand, which was last released as a stand-alone product in 2007, and will make it available as an online only release that can be purchased through the Topps Online Store.

 

Over the past couple of years Topps has had success with their online exclusives but those were baseball staples like Topps Mini, Heritage High Numbers and the glossy version of Allen & Ginters, Turkey Red may be a different tale because it is a fringe product that caters to specific types of collectors, similar to the disaster that was 2011 Topps Magic football.

 

It will be released in mid-February and each box will contain 11 cards, which includes an autograph. According to a Topps rep more information will be announced shortly. This image that they posted is only a digital mockup of the box so I am guessing that the final packaging will look similar, but designed properly.