Schedule Release Date: March 4, 2011
Box Configuration: 1 pack per box, 8 cards per packSRP: $399/box
Box Break:
6 Autograph/Material cards with at least 3 being autos
2 Commons, Legends, Rookies or Parallel cards
My Thoughts:
First and foremost is that if someone is to spend $400 on a pack of cards they better get on-card autographs not stickers. Panini really messed this one up. I know people will still drop this kind of cash on packs but I bet there will be a feeling of being cheated.
Every autograph except the Souvenir Cuts (which are cut signatures) are stickers, which do not belong in a product like this. To make matters worse is that almost every memorabilia card was designed to add a sticker autograph including the Colossal patches, Timeline, Rookie patches, Notable Numbers, etc. The problem is that apparently they are not all going to include an autograph. I know the Timeline inserts for sure are not all autographed which leaves the card looking unfinished with too much negative space overpowering the design.
To add to the pain of paying $400, know that you can pull hits of power players like ex-Jet Wayne Chrebet and Chargers third-string Running Back Darren Sproles (I know he is a decent Kick Returner but really?) If I am going to pay this price I want three types of players only- Stars, Hot Rookies and HOF players and that is it. I know that Ernie Davis is not in the Pro Football Hall of Fame but he is a very special exception.
On the positive side there are some AMAZING cards in this set. The Dual Brand Logo patch cards are beautiful. The Barry Sanders & Adrian Petersen card has been posted and you can see what I mean about being a very sweet card. The Rookie patch and logo cards also look great and I really like the Souvenir Cuts.
Pros:
Dual Brand Logo patches
Souvenir Cuts
Multiple autographed Pen Pals
Ernie Davis relic/cut signature
Cons:
Stickers
Some hits designed to include a sticker autograph do not in fact include an autograph
Sticker… wait, did I mention that already?
EXPENSIVE
Rating: 
Not taking the price in to account this product is a solid 3 out of 5, this score is in part due to the sticker autographs and the cards designed with a sticker auto in mind but do not include the autograph. If this product was on-card autographs it would easily be a 4 out of 5.
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