Have you ever bought a product because you like the packaging?
In the 1990s Ken Griffey Jr. had a contract with Upper Deck so he was on quite a bit of their packaging and advertising materials. In 1998 Upper Deck released their 1998 Retro Baseball product in metal lunchboxes, which they repeated in 1999. The 1999 Retro Baseball release was the only product I bought because of the packaging. I am hoping to pick up a 1998 Retro lunchbox eventually but prices are pretty insane. It was corny on the surface but if you think about it, many collectors are in their 20s-40s and many of us had metal lunchboxes in school so it was a bit sentimental.