Wednesday, March 19, 2014

Panini's New Redemption Program

Panini hit the ground running at the start of the 2014 Industry Summit in Las Vegas making two major announcements.
The first announcement addresses Panini’s attempt to combat fake relic/patch cards. As patch cards are being produced each card will be photographed. A QR code will be printed on the back of the card, a collector can scan the QR code on a card and see a high-res image of the original card. If the QR image does not match the patch on the card, the card has been faked.
The second announcement is significantly bigger news. Beginning in May with the release of 2014 Score Football, Panini will no longer be inserting redemption cards. Instead they will be inserting Panini Reward Points, these points can be collected and exchanged for cards that would have otherwise been inserted as redemptions.

 A quick rundown of the Panini Reward Points system:
-Point cards will be inserted in to random packs in place of a redemption card.

-The points value will be based on the product line, point cards in Score will be lower while point cards in National Treasure will be worth more.
-These point cards will never expire.
-These point cards are generic and will be the same in every product (except the point values).
-Collectors can collect points (from any and all products) over time so they can get better redemption cards when they have enough points.
-Additional cards will be added over time while other cards will be sold out/exchanged and removed from the system.

-This system does not include current or prior redemption cards that are outstanding, only products beginning with the May release of 2014 Score Football.

This is one suggestion that has been discussed over the years as a way to reduce the wait time on redemption cards. I think many collectors who have pulled redemption cards wouldn't mind having the option to select the card/player they want. If this takes off and is well accepted by collectors I would expect to see similar systems from the other companies to follow suit.

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