In
2009 the NFL launched A Crucial Catch, a program that was designed to increase awareness
and to promote early detection in conjunction with the American Cancer Society.
Each October the fields are decked out in pink and ribbons, the players wear
pink gloves, towels and cleats that are later auctioned off and proceeds donated
to the ACS.
In
2010 Panini and Topps both created special cards to show their support and have
since followed up with additional sets in 2011 and 2012 even including
autographs and relics. Earlier this year Panini included their cards in the special
National VIP packs, they will continue the product in special promotional packs
next month, expected to be part of the Black Friday promotion. Some of the
cards that will be included in the promotion have been posted up for preview on
their blog.
What
is cool is that the relics used for the set come from actual game-used
footballs that were used in 4 games played in October 2011 and Panini includes
a picture of the specific football along with a short write up about the game
on the back of the card. Some of the cards will also include autographs. There
are rookies included in the release but they signed on manufactured patches.
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