The last couple of days there has been a bit of a firestorm in the hobby, beginning with Steven Judd tweeting about loaded boxes being used as a marketing strategy and following up with Chris Olds posting what appears to be an ill-timed, poorly-veiled claim of innocence… or ignorance depending on how you look at it, on the Beckett Blog.
If you read through the many comments posted in response to Chris Olds’ blog posting you will come across a post by Olds himself where he seems to deflect the blame on to Topps and even states “if you’d like to accuse Topps of sending loaded boxes more directly, you can contact Clay Luraschi at Topps directly firstname.lastname@example.org”. I decided to take his advice and I sent an email to Clay Luraschi straight up asking if they send loaded boxes to Beckett.
As a graphic designer I understand the importance of a proper marketing strategy. I am currently working on a buzz marketing strategy for a small beverage company. So, guerrilla marketing is nothing new to me, but there are certain ethical and to a point even legal ramifications involved with this type of action.
I currently await Mr Luraschi’s response.