Topps is out in force at the NFL Experience in New Orleans and has their own Super Bowl offer for collectors. They have a couple of promotions actually, when you purchase a Super Bowl edition of the complete 2012 Topps Football set you will receive a limited edition manufactured patch card, the other promotion is a wrapper redemption for a 5 card pack of Super Bowl cards.
There are 5 different limited edition patch cards, each #/200, and like Panini’s Diamond MVP cards they are based on 3 Super Bowl quarterbacks with a New Orleans connection plus rookies Andrew Luck and RG3.
The wrapper redemption set is a 17 card set consisting of 3 team sets (5 players each team); the Baltimore Ravens, the San Francisco 49ers and the New Orleans Saints, plus two rookies, Andrew Luck and RG2.
Some of the cards are beginning to shop up on eBay, the Super Bowl factory sets are running in the $40-50 range and the only patch card I could find, an RG3 patch, is sitting at $40 with no bids. There are a number of each 5-card team set with bids ranging from $15-30 and Luck and RG3 cards are each running around $10 per card.