What does Topps have in store for Topps Valor Football?
For the past month Topps has been teasing about a new product, even opening a special Twitter account, but until last Wednesday it has been quotes and a mysterious “V” logo. Since Wednesday though it has now been a steady flow of preview images for the upcoming Valor Football set scheduled for release early next year. So far a base card and 5 autograph cards have been posted up.
Topps has turned to guerrilla marketing with this product, releasing just enough to keep us coming back for more and I have to admit they are doing it right and they have my full attention. I am keeping my eyes open for each new Tweet, hoping to get insight to another part of this artistic set. Well played Topps!